CRAFT
Elevating the impact of market research and insights with our in-house creative services team.
Our CRAFT creative services team impacts all we do, from study design to final deliverables. The TideWatch CRAFT team is involved in every step of the study lifecycle – from proposal writing to how and what we create to impact the learning within the client organization. We firmly believe in evidenced-based recommendations in all our research, and we apply that to all of our design (or re-design) work we do on clients’ marketing communications, digital presence, product design, signage, and advertising. We apply what we learn through storytelling to help clients re-imagine how they approach their target market. We unite hardcore market research and consultancy with creative delivery and outcomes.
Reporting & Data Visualization
By nature we're visual creatures, and infographics communicate (and help us digest) information more meaningfully than we would by reading words and numbers alone. Whether you need share-worthy infographics or a knock-em-dead presentation for the interpretation of your findings, our creative team is masterful at translating even the most mundane numbers into something exciting, memorable, useful and beautiful to look at.
Video Storytelling
Our video is broadcast quality. We own top-of-the-line video, sound and lighting equipment, and whether in the field or in a traditional focus group setting, we ensure a premium video product in terms of resolution, editing and narrative story. Our productions are incredibly valuable in extending the power, passion and truth of the learning in ways text and still images never can, and sometimes the only way to bring the authentic voice of the customer back to the organization.