Qualitative

Our exploratory portfolio is significant and diverse, ranging from traditional approaches to some of the most challenging topics, recruits and settings.

Our love for qual runs deep and our designs entail some creative techniques, and exciting and innovative topics – from spending hours in consumers’ cars discussing the driverless car of the future, to exploring where devices like the Amazon Echo are impacting the future of the home. We are curious by nature and speak with a wide variety of consumers - children, moms, athletes, doctors, the elderly, high net worth, low income, high tech, all-natural, inner city, you name it. Our curiosity, care and commitment compels each and every participant to feel comfortable sharing their lives with us and, when they do, we collect true insight.

We Go Everywhere

We conduct in-depth work in theme parks and on cruise ships, at professional sports league stadiums and at race tracks, in urban neighborhoods and in community centers.

We have conducted research at the TED Conference and at large national healthcare reform symposiums. Our in-home and shopper research is super rich where, in many cases, we spend 4, 5 or more hours in people’s lives for a more truly immersive learning experience. From the kitchen and cupboard, to the paddleboard and pilates class, we absolutely go everywhere, in the U.S. and around the globe. With more than 25 years of being tasked with some of the most challenging business questions, our reach is always expanding.

Qualitative

Our exploratory portfolio is significant and diverse, ranging from traditional approaches to some of the most challenging topics, recruits and settings.

We Go Everywhere

We conduct in-depth work in theme parks and on cruise ships, at professional sports league stadiums and at race tracks, in urban neighborhoods and in community centers.

We Go Above and Beyond

Our approach is all-in: fully committed and endlessly focused on getting the most out of every study.

Contact Ahead of Fieldwork

Immersive, Creative Assignments

Committed Travel Team

Premium Video and Photography